To ensure brand consistency among an international team of social media managers, I developed an easy-to-use template system in alignment with Aggreko's brand guidelines. This streamlined the creative process, enhancing efficiency while helping the team of creators stay on brand.
I also contributed by writing content, conceptualizing and executing creative campaigns, designing graphics, and scheduling targeted posts across their various social media channels (mainly Linkedin, Facebook, Twitter). The subject matter of the content and the target audiences existed across eight sectors: oil and gas, manufacturing, petrochemical and refining, construction, events, food and beverage, utilities, and mining.
According to the client, our efforts turned Aggreko’s social media from an afterthought to a lead-generating, engaging platform, sparking excitement among employees, customers, and prospects for our campaigns, events, and thought leadership. Aggreko’s social media pages became the pulse of the organization – when an employee or customer wants to know what’s going on at Aggreko, they now look to social.