Brand & Web Design for a unique dining destination in the Texas Hill Country. Working closely with the leadership team, I developed an identity system that evokes the company ethos of craft and creativity while providing the much-needed cohesion between Bay View’s existing physical space and its brand and digital presence.
The creative inspiration for the brand originated from one of Bay View’s core work values: providing only high-quality and expertly hand-crafted dining experiences. Inspiration was also found in some of the incredible design cues already in the location, like the larger-than-life symbolic Japanese crane sculpture that dominates the popular patio, and the hand-glazed blue and white ceramic plateware used for nearly every dish. Through the use of hand-drawn elements like illustrations, pattern, and typography, with a coordinated color palette, and a fresh burst of new on-site photography, we were able to tie the revised brand and new website to the physical space, seamlessly.