Brand & Web Design for an amazing organization that provides specialized memory care to its intimate community of senior citizens. The original brand wasn’t expressing Silvercrest's vivacious personality and passion for transforming lives, so the visual identity and website needed a refresh to become more modern, engaging, and authentic to their positive spirit.
Working closely with their leadership team, we determined a graphic approach that represents Silvercrest's attitude and style of care perfectly. Using simple but striking typography coupled with a high-contrast color palette, where positive adjectives and verbs are highlighted, along with some small adjustments to their existing logo, we’ve created an identity that feels modern, rich, and above all, positive. A mindfully curated library of stock photography helps showcase the type of senior lifestyle Silvercrest residents enjoy.