The original brand wasn’t expressing their vivacious personality and passion for transforming lives, so the visual identity and website needed a refresh to become more modern, engaging, and authentic to their positive spirit. Working closely with their leadership team, I determined a verbal and visual approach that represents SilverCrest's attitude and style for care. 
Using simple typography, a high contrast color palette, and some small adjustments to their existing logo, we created an identity that feels modern, rich, and above all, positive. A mindfully curated library of stock photography helps showcase the type of senior lifestyle SilverCrest residents enjoy. 

Deliverables: Brand Identity, Web Design, Logo Refresh, Social Media Templates, Photography Curation, Stationary, Brand Pattern, Iconography, Copywriting

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