Love Notes to Houston is a community project exploring user-generated content, public displays of gratitude, digital photography, and social media in and around the city of Houston. This project allowed me to rapidly connect one-on-one with thousands of people in Houston by simply DM’ing the question, “What’s one thing YOU love about Houston?”
In just a few months, the Instagram follower count approached 10k. The brand identity was based off Houston’s most iconic sights, color palettes, and symbols. The collection can still be seen at instagram.com/lovenotestohou.