Logo Design for a forward-thinking platform backed by major industry players setting out to revolutionize the energy trading industry as the world knows it. In collaboration with their marketing agency, we aimed to develop the beginnings of a brand identity that was futuristic, bold, and clearly projected their mission to be an industry game-changer. The Eleox name and logomark, inspired by the concept of oxen working together, are symbols of strength and stability through collaboration. We developed a brand book outlining their brand vision, logo usage, color palette, typography system, iconography, and symbolism. Every element, every image, and every layout is crafted with the Eleox brand mission in mind.