In collaboration with their marketing agency, we aimed to develop the beginnings of a brand identity that was futuristic, bold, and clearly projected their mission to be an industry game-changer. The Eleox name and logomark, inspired by the concept of oxen working together, are symbols of strength and stability through collaboration. 
I developed the logo design and brand guidelines, which outlined their brand vision, logo usage, color palette, typography system, iconography, and symbolism. Every element, every image, and every layout is crafted with the Eleox brand mission in mind.

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