Branding & Identity for Houston's new space innovation hub, which was created to inspire the next generation of space technology and collaboration. TexSpace aims to give entrepreneurs the ability to connect, get funding, and share resources, while removing the barriers that tend to divide the commercial, military, and civil space sectors.
I worked with founder and former NASA Astronaut Jack Fischer to name, conceptualize, brand, and launch this endeavor. For the brand, it was important to illustrate the theme of connection and new beginnings, which is symbolized by the nebula-inspired master graphics, designed to be dynamic and animated. Meanwhile, the spacecraft imagery contained in the logo is a nod to the Houston Spaceport, TexSpace’s future home base.