Bayside Fresh Market
Brand & Web Design for a Texas Hill Country market that sells artisan, fresh, local, and regional goods. After 10 years in business, it’s not just a grocery market anymore, but a complete in-house dining destination that allows guests to casually shop, dine, and unwind with a classic menu of chef-crafted & fresh food ready to be served or taken to-go. Our main challenge was to both redefine the business identity and capture a sense of evolution without diluting the original Bayside Fresh Market brand equity. We worked together to prepare a brand refresh, including new photography, marketing collateral, website, social media assets, messaging and brand style guide, that amplified the new deli offerings. To further support the brand values, a combination of uncluttered layouts and vibrant, natural color palette were used throughout all brand deliverables.
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