Role: Creative Director, Brand & Web Design
To stand out in this marketplace, the Thrive identity was designed to be approachable, candid, and organic. It needed to set itself apart from the rigid, traditional consultancies surrounding this legal niche, and feel human.
Everything from the typeface and color palette to the straightforward tone of voice and cinematic photography style were selected and crafted to exude the straightforward energy, boldness, and ‘realness’ of Thrive.
