Role: Art Director, Brand & Web Design
The creative inspiration for the brand originated from Bay View’s core value: providing only high-quality and expertly hand-crafted dining experiences. Inspiration was also found in some of the incredible design cues already in the location, like the larger-than-life symbolic Japanese crane sculpture that dominates the popular patio, and the hand-glazed blue and white ceramic plateware used for nearly every dish. Using hand-drawn elements like patterns and typography with a coordinated color palette, and a fresh burst of new on-site photography, my team seamlessly tied the revised brand and new website to the physical space. Today, Bay View is one of Horseshoe Bay's top-rated restaurants.
