![](https://cdn.myportfolio.com/6c6893c3-f184-4e41-a2a7-b67175760501/d5bc8d9a-ae19-4e34-bb90-20a36d65c524_rw_3840.png?h=37c853c442cd2dccaeb91334d1e62e93)
Role: Art Director, Brand & Web Design
The creative inspiration for the brand originated from Bay View’s core value: providing only high-quality and expertly hand-crafted dining experiences. Inspiration was also found in some of the incredible design cues already in the location, like the larger-than-life symbolic Japanese crane sculpture that dominates the popular patio, and the hand-glazed blue and white ceramic plateware used for nearly every dish. Using hand-drawn elements like patterns and typography with a coordinated color palette, and a fresh burst of new on-site photography, my team seamlessly tied the revised brand and new website to the physical space. Today, Bay View is one of Horseshoe Bay's top-rated restaurants.
![](https://cdn.myportfolio.com/6c6893c3-f184-4e41-a2a7-b67175760501/90d952e6-97db-4832-ba33-41389c20e346_rw_1920.png?h=272a2a5c626ec3ac03ae690b7b403b73)
![](https://cdn.myportfolio.com/6c6893c3-f184-4e41-a2a7-b67175760501/221cf0cb-a49e-43da-b247-1bfd8d66b3fd_rw_3840.png?h=41fea5d63b9fb5815faec7c1c5d63ecc)
![](https://cdn.myportfolio.com/6c6893c3-f184-4e41-a2a7-b67175760501/fa7d7dca-f9fa-4fbe-baea-01225286165f_rw_3840.png?h=b2efb98d02ccf165ee8e8e53e5df1e5e)
![](https://cdn.myportfolio.com/6c6893c3-f184-4e41-a2a7-b67175760501/9e4d01fb-bd54-4591-9086-6f38f8bfa93a_rw_1920.png?h=960cfa8af81d007228a11a4b7688b397)
![](https://cdn.myportfolio.com/6c6893c3-f184-4e41-a2a7-b67175760501/b0339b47-34bc-48d1-ac31-f54516748e5d_rw_1920.png?h=1e65ed04cce0e943e75ae35265aced25)
![](https://cdn.myportfolio.com/6c6893c3-f184-4e41-a2a7-b67175760501/08ca97d3-675b-4d3a-bea9-62c947bf40e6_rw_1920.png?h=1752fde9e4f171c4c350b002b0f130f7)