Role: Art Director, Social Media
Aggreko is a global leader in modular power, temperature control, and energy services that knew it was time to pump up its international social media game.
As an extension of their in-house marketing team for nearly five years, my objective was to exceed Aggreko's social media goals through content development, conceptualizing and executing creative campaigns, designing graphics, and scheduling targeted posts across the company's social media channels (primarily Linkedin, Facebook, and Twitter). The subject matter of the content and target audiences spanned eight sectors: oil and gas, manufacturing, petrochemical and refining, construction, events, food and beverage, utilities, and mining.
To ensure brand consistency among an international team of social media managers, I developed an easy-to-use template system in alignment with Aggreko's established brand guidelines. This streamlined the creative process, enhancing efficiency while helping the team of creators stay on brand.
According to the primary client, my team's efforts turned Aggreko’s social media "from an afterthought to a lead-generating, engaging platform, sparking excitement among employees, customers, and prospects for our campaigns, events, and thought leadership." Aggreko’s social media pages became the pulse of the organization – when an employee or customer wants to know what’s going on at Aggreko, they now look to social.
