Role: Art Director, Brand & Web Design
Already supplied with a slick new logo, I worked closely with the executive and app development teams at Wedge to create a brand that stands out in its marketplace and coherently conveys its cutting-edge features. My team developed a visual system based on the concept of futuristic simplicity by using responsive, primary shapes that transformed with user engagement. The brand identity was crafted with a balanced use of a vibrant color palette and refined typography.
