![](https://cdn.myportfolio.com/6c6893c3-f184-4e41-a2a7-b67175760501/3e1039d9-1b2b-4e44-a75a-51cd7c7b1766_rw_1920.png?h=497d92ab9f4265d6726a22808fdd88bd)
Role: Art Director, Brand & Web Design
Already supplied with a slick new logo, I worked closely with the executive and app development teams at Wedge to create a brand that stands out in its marketplace and coherently conveys its cutting-edge features. My team developed a visual system based on the concept of futuristic simplicity by using responsive, primary shapes that transformed with user engagement. The brand identity was crafted with a balanced use of a vibrant color palette and refined typography.
![](https://cdn.myportfolio.com/6c6893c3-f184-4e41-a2a7-b67175760501/28488a1d-940f-4188-9e71-895987dd71e4_rw_1920.png?h=e60594b7d4599383efb080fa4c4482d6)
![](https://cdn.myportfolio.com/6c6893c3-f184-4e41-a2a7-b67175760501/348f632b-7200-4eb8-a1ae-209f252e8ca5_rw_1920.png?h=93f600c1d15c608ab71c3263e186da01)
![](https://cdn.myportfolio.com/6c6893c3-f184-4e41-a2a7-b67175760501/36fdc6af-bb21-43a5-ba3f-e9b5d31490f1_rw_1920.png?h=64cb62796ebcbe902f16ae2efc7758e8)
![](https://cdn.myportfolio.com/6c6893c3-f184-4e41-a2a7-b67175760501/8abaa05e-7819-4812-8c61-ad3a8db4026c_rw_1920.png?h=03086fca6502de6829c21c2c6bd63b91)
![](https://cdn.myportfolio.com/6c6893c3-f184-4e41-a2a7-b67175760501/f1d79f42-f1d6-4ba6-89cb-11bd27f17227_rw_1920.png?h=e3e156b5f56590059296f8a3267cb2f6)
![](https://cdn.myportfolio.com/6c6893c3-f184-4e41-a2a7-b67175760501/f12cdc67-bd7b-4f69-a7b1-1e3a63f2e61d_rw_1920.png?h=b85a1e1fe413debe4dfb131213eec6a1)
![](https://cdn.myportfolio.com/6c6893c3-f184-4e41-a2a7-b67175760501/fdfdccb1-8f4a-4c1b-9a2b-e9521c0ded7d_rw_1920.png?h=96c9bf2f6d7643911f17e53d469f3218)
![](https://cdn.myportfolio.com/6c6893c3-f184-4e41-a2a7-b67175760501/45322530-52e7-4303-9a52-26abd78cc2fd_rw_1920.png?h=e7b039dc06a8dbb4da967f1fab09fb3d)
![](https://cdn.myportfolio.com/6c6893c3-f184-4e41-a2a7-b67175760501/ae21b63e-4a5c-48bc-89b7-233498abade2_rw_1920.png?h=0af1372ac98048e4cfbb5923db5d76d2)
![](https://cdn.myportfolio.com/6c6893c3-f184-4e41-a2a7-b67175760501/db5ff3cd-fc65-4f8e-9d01-cfa007bce6a0_rw_1920.png?h=45b559eb529ad7ea68e45c41347eb4c5)
![](https://cdn.myportfolio.com/6c6893c3-f184-4e41-a2a7-b67175760501/19c0156e-5524-4938-a052-ca5b7e59a0f7_rw_1920.png?h=7065f30d8c8d56486086be270550a87a)