Role: Art Director & Brand Strategist
I was part of a team of brand strategists who developed the name, brand identity and launch for a spin-off subsidiary of Ecolab. Our comprehensive brand program successfully communicated the new company's value in the energy industry and its aspirational story, resonating with employees and shareholders at a critical time.
I designed the brand identity system, including the logo, guidelines, corporate stationery, case study, and social media templates. I also advised on the new corporate website's branding. My team organized a successful roll-out event and livestream for the launch that energized thousands of employees worldwide.
Within a year, the spin-off company merged with Apergy to become ChampionX, now valued at over $5 billion and recognized as the leading production solutions provider globally.
