Role: Creative Lead, Web Design & Development
While working with Dozier's marketing team, I aimed to modernize their digital presence and capture new customers online. I optimized their existing Shopify site and integrated an online ordering system with their existing POS system, Square, enhancing functionality and user experience. Now, Dozier's successfully offers online sales for local pick-up and delivery.
Brand-wise, I wanted the website to feel like an authentic extension of the old-school BBQ joint, so I drew inspiration from the rustic colors, textures, and typography you'd find at Dozier's IRL. Combining these elements with professional photography helped revive the brand online and convey the authentic in-person experience.
