While working with Dozier's marketing team, I aimed to modernize their digital presence and capture new customers online. I integrated an online ordering system with their existing POS, Square, enhancing functionality and user experience. Now, Dozier's successfully offers online sales for local pick-up and delivery.
Brand-wise, I wanted the website to feel like an authentic extension of the old-school BBQ joint, so I drew inspiration from the rustic colors, textures, and typography you'd find at Dozier's IRL. Combining these elements with professional photography helped revive the brand online and convey the authentic in-person experience. 
Deliverables: Web Design & Development with Squarespace, Brand Refresh, Copywriting, Online Ordering Setup with Square, Online Shop Refresh with Shopify

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