The creative inspiration for the brand originated from one of Bay View’s core values: providing only high-quality and expertly hand-crafted dining experiences. Inspiration was also found in some of the incredible design cues already in the location, like the larger-than-life symbolic Japanese crane sculpture that dominates the popular patio, and the hand-glazed blue and white ceramic plateware used for nearly every dish. 
Using hand-drawn elements like patterns and typography with a coordinated color palette, and a fresh burst of new on-site photography, I aimed to seamlessly tie the revised brand and new website to the physical space. Today, Bay View is one of Horseshoe Bay's top-rated restaurants. 
Deliverables: Brand Identity, Social Media Templates, Web Design, Stationary, Photography Support, Copywriting, Ad Design, Illustration, Iconography, Pattern Design

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